Using SEO is paramount; by now every business owner should know this. However, if you are not sure whether or not you should use SEO or you simply want a simple guide to SEO marketing strategies for your lawn care and landscaping business, read on.
One of the basics of any business growth is attracting new customers and clients. That is why marketing is a very important part of running a business. In the case of lawn care and landscaping business, for the longest period of time, the main and the to-go-to marketing strategy had been the use of word of mouth.
Lawn Care And Landscaping Businesses
Typically, lawn care and landscaping businesses are local businesses. Spreading the word about your lawn care and landscaping business through word of mouth in a local business environment was simple and easy yet very effective at drumming up a new business. As such, many lawn care and landscaping businesses did make an effort to get the word-of-mouth marketing strategy working for them.
However, we live in an internet age and the spread and perforation of the internet have fundamentally changed how we communicate and interact. No longer is word of mouth just two people sharing their opinions on how a business operates and the quality of services it renders. Word of mouth today entails a huge community of people sharing their experiences on forums.
SEO – Best Way For Local Businesses
Importantly, however, no longer is word of mouth the best way for local businesses or any other form business to attract new clients and customers. In the internet age, the most effective and efficient means of attracting new customers and clients is to have an internet presence.
This is where search engine optimization comes in. Search engine optimization, better known as SEO is the process of tweaking a web page’s code and content with the explicit intention of meeting search engines’ web maters’ guidelines and thereby earning a spot among the top-ranked web pages on the search engine results page (SERPs) of the target keywords. SEO is about optimizing your website to be a valuable resource that search engines will gladly rank among the top links.
Attract New Customers
By ranking among the top links in the SERPs, a business improves its online presence and increases the chances of attracting new customers and clients. Moreover, businesses have an opportunity to build a reputation for being a market leader. Consistently appearing among the top links in the SERPs makes for a good image, which will build your brand quite significantly.
SEO Marketing for Lawn care and Landscaping Business
These are some of the benefits that lawn care and landscaping businesses stand to accrue from using SEO as one of their marketing methods. However, to accrue these benefits, lawn care and landscaping business needs to have a clear SEO strategy that is uniquely crafted to meet its own needs and, therefore, rank among the top website in the SERPs. Herein we will explore the most effective SEO marketing strategies for lawn care and landscaping businesses.
Optimize Your Website
Just as with optimizing any website, the first strategy when it comes to lawn care and landscaping business websites is to optimize the website for better performance. In this regard, you will need to do the following:
Optimize Your Content
In the new era of SEO, content is king. You need to use high-quality long-form content. As such, develop unique content that is at the very least 700 words. Moreover, make your content engaging and shareable to increase your social shares. Social shares are important in increasing your website’s social signals. Your content should also link to internal and external sources, especially authority sources.
Optimize Your Keywords
Optimizing keywords is about finding the best keywords to use for your content development process. Moreover, it should involve optimizing your identified keywords for local searches.
Conduct Page Level On-Site Optimization
You need to optimize every page to meet the recommended standards. To this end, optimize keyword density within the text, use keywords in the headings, create unique meta tags for every page, and use one keyword for every page.
Optimizing Website For Speed
For better performance in SEO and conversion, your website should load fast.
Optimizing Website For Mobile Searches
Google recommends that webmasters take a mobile-first approach to SEO. As such, you need to keep in mind mobile search engine optimization is very important.
Ensuring Your Website Is Secure
This will involve the use of SSL on your website, and setting up anti-malware and spam ware system.
Other website optimization endeavors to do include optimizing your videos if you have some (and it is recommended to have some), run a blog with a perfect domain name that is authoritative and useful (covers all the needs of the readers), and creates different pages for different services.
Set Up And Optimize Listing Profile
Set Up And Optimize Listing Profile With Major Search Engines. After taking care of your website, the next thing you should do is to set local listing with all the major search engines. To this end, you should set a local listing profile on Google My Business, Bing Local, Yahoo Local, and all other major search engines.
When setting up your local business listing on search engines, you want to optimize your NAP. NAP stands for your name, address, and phone number. While doing this, make sure your NAP is consistent across all platforms and it is accurate. Other important information you can add to NAP is your category, hours you operate, map location, videos and photos, introduction, and keywords. Finally, you want to verify your listing.
Optimize Your Website’s Local Listing Third Party Website. You should add your profile (that includes an accurate and consistent NAP) on various directories and citation websites. For instance, you can set up a profile on Angie’s List, Yellow Pages, Localeze, Better Business Bureau, and other related websites.
Furthermore, you should add your profile to industry directories. For instance, list your business with National Association of Landscape Professionals, and your local business chamber website.
Set And Optimize For Reviews
You should also set up your website for search engine reviews, with the main focus being Google, Bing, and Yahoo. You should also set up review features on your Facebook page and on Yelp.
After that, you want to solicit positive reviews to increase the number of positive reviews you have on search engines.
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With the strategies above, you take care of the fundamentals regarding SEO for lawn care. However, for the best results, it is advisable for lawn care and landscaping business owners to seek the advice and help of SEO experts. SEO experts will craft a highly customized SEO strategy and go far more in-depth with optimizing your website, thereby ensuring that your website meets all of Google, Bing, and all other major search engines requirements. They are specialized experts and, therefore, far more experienced and knowledgeable about everything SEO.